Well, hello there,
fellow zoomer-outer!

DON'T LET THE GOOD STUFF DISAPPEAR BACK
INTO THE FOLD...

SO, YOU'VE ALREADY STARTED UNCOVERING WHAT MAKES YOUR BUSINESS YOUR BUSINESS,

Now, here are a few extra things to think about when you're back at your desk, surrounded by emails and wondering what happened to all those brilliant ideas you had...

01. / Say it.

GIVE PEOPLE A REASON TO BE INTERESTED,
NOT JUST A DESCRIPTION OF WHAT YOU DO.

Have a look at your homepage, your LinkedIn bio, Instagram feed or that little introduction you give at networking events...

Ask yourself:

Could a competitor swap their name for mine and say exactly the same thing?
What do I believe about my work that I rarely talk about?
What do my favourite customers understand about me that a stranger wouldn't?

A little challenge: Find one sentence on your website that sounds like everybody else. Rewrite it to sound more like YOU.

02. / Show it.

DON'T JUST TELL PEOPLE YOU'RE DIFFERENT.
SHOW THEM THE EVIDENCE.

You need to give people a taste of what it's like to work with you so it's not a complete surprise when they finally get to.

Now ask yourself:

If I'm creative, does my branding actually look and feel creative?
If I'm meticulous, is that attention to detail reflected in every touchpoint?
Do my website, photography, colours and overall visual identity reflect the characteristics I've uncovered, or could they belong to anybody?

A little challenge: Look at your website, social media and other brand touchpoints through the eyes of someone who's never met you. What's ONE thing you could change to make your brand look and feel more like the business you actually run?

03. / Stop it.

JUST BECAUSE EVERYBODY ELSE IS DOING IT
DOESN'T MEAN IT'S A GOOD IDEA.

Sometimes the biggest thing holding your brand back is all the stuff you've been doing because you think you're supposed to.

Ask yourself:

Am I following industry conventions simply because that's what a business like mine is expected to do?
Have I toned down my personality, opinions or ideas because I was worried they wouldn't look professional?
Am I holding on to something that no longer reflects who I am or the business I'm building?

A little challenge: Take a look at the things you've been doing on autopilot. What's ONE thing you could stop doing that's making you look more like everybody else and less like yourself?

Sometimes, you’re a bit
too close to see it.

Which is a bit inconvenient when it's your business.

You know every corner of it, every single decision, every slightly crazy idea that ended up becoming a good one.

But when you're that close, it's surprisingly easy to miss the things that make you worth choosing.

That's where I come in...

I'M ELEANOR,

Respectful Rebel, Brand Therapist & Uncoverer of BIG ideas.

I get under the layers of businesses, question the obvious and find the stuff everyone else has missed.

Then Matt and I build brands, words, websites and plans around the things that actually make those businesses different. Because a beautiful website with nothing interesting to say is just a very nicely decorated missed opportunity.

Got something worth a
second look?

I've opened up a handful of calls for people who came to The Business Upgrade Event, if something's clicked today, you've uncovered an interesting find or you're wondering what on earth to do with it, let's have a chat.

Bring your folded-up masterpiece, bring a question, or use it to ask me where I found that battered old Volkswagen photo!

BOOK A CHAT WITH ELEANOR