THE FOOD DUDE
CASUAL CATERING, SERIOUS FLAVOUR AND ONE BIG BRAND GLOW-UP
The Food Dude is the flavour-fuelled catering brand run by Steven Squires – a laid-back, people-first food guy serving up BBQs, quirky canapés and buffets with a twist.
TRUCK GRAPHICS - SIGNAGE - ILLUSTRATION BRAND - WEBSITE - MERCH - PRINTED MATERIALS
THE PROJECT
When Steve first came to us, things were busy behind the scenes – but not in the best way. Enquiries were hit and miss. The brand felt confused and the message even more so. His website didn’t reflect the warmth or personality he brought to every event. And trying to explain his services or stand out from a saturated sea of caterers was like pulling teeth with tongs.
What he wanted was simple… clarity. A brand that felt like him. A message that spoke straight to the people he wanted to work with – laid-back wedding couples, party throwers, food lovers who didn’t want fuss or fluff, just great vibes and even better bites. And, of course, a website that made it ridiculously easy for people to find him, book him, and fall in love with what he does.
But it went waaayyyyy beyond the visuals.
WHAT STEVE REALLY NEEDED...
...was permission to stop ticking every damn box. He was burning himself out trying to please everyone and in the process, diluting what made his offering so brilliant. We helped him zoom in on what he’s actually great at: laid-back, personality-packed catering that’s fun, flavour-first, and seriously memorable.
Then we helped him OWN that.
We restructured his services to focus on what lights him (and his clients) up, and created a brand and website that oozes that vibe. This wasn’t just about building a better brand; it was about helping Steve run a business that feels good, attracts the right people, and makes it easier for him to do what he does best.
We didn’t just give him a logo. We gave him a clear voice, a killer strategy, and the confidence to own his space in the market. And when we say transformation? We mean it.
THE RESULTS
Enquiries are way up. Confidence is through the roof. He’s booked at a dream venue (the very place he got married himself), and he’s now rolling out his brand identity across flyers, business cards, uniforms, a new gazebo and even his invoices. Everything now feels on-brand, consistent, and effortless.
But the biggest shift is that Steve’s approach to the whole business has changed. He’s no longer trying to be everything to everyone. He’s leading with what makes him different and brilliant and it shows. He’s building something sustainable, exciting, and full of flavour (in every sense of the word).
(BEFORE WE STARTED...)
WHAT STEVE SAID ABOUT IT...
“I was really struggling with having a stand-out and consistent brand, a clear message and a decent website. Now, everything’s just so clear in my mind. I know what my social media should look like, my brand identity is fine-tuned, and I understand how this look connects with my customer.”
“If I hadn’t worked with Matt & Eleanor, I’d still be stuck with muddled content, an unclear message, and no brand identity. They’re just masters at what they do and at explaining it, sometimes in layman’s terms, but always getting the point across.”
“The branding is top notch and more than I could have hoped for or expected. The studio day was exhausting, but in the best way! It pushed me to think in ways I hadn’t before. I found myself quite emotional… because the clarity and vision for the future was unfolding right in front of me.”
“I went in a little unconvinced. But by the end, I realised this was the best decision I’ve ever made. You exceeded all my expectations. Just a massive thank you, I feel great about my business’s future.”
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