HOLLY'S GARDEN KITCHEN
PLANT-BASED, PASSION-FUELLED AND NOW A WHOLE LOT MORE POWERFUL.
Holly Nelstrop is the creator of Holly’s Garden Kitchen, a business rooted (quite literally) in a walled kitchen garden in Lincolnshire, where seasonal, nourishing, feel-good food is the star of the show.
THE PROJECT
With a background in nutrition and a personal story shaped by resilience, Holly had built something truly special: a much-loved local business with a loyal following, a dreamy retro food van, and a head full of ideas for where it could all go next.
She came to us at a turning point, full of ambition, overflowing with potential, but stuck in the weeds of a brand that no longer fit. Her website didn’t reflect the magic of what she was building. Her services felt muddled. And with a big life dream for a cookbook and a growing audience hungry for more, she knew she needed a clear identity (and a digital home) to pull it all together. That’s where we came in.
We kicked things off with a Blueprint session to get clear on Holly’s bigger picture goals, and what was keeping her stuck. From there, we built a new, cohesive brand that brought her joyful, grounded, down-to-earth personality to the forefront, with a website to match.
The new site made her offerings crystal clear, transformed her booking process (goodbye, endless back-and-forth emails), and gave her a content hub she could actually grow into. We introduced a consistent visual identity, designed with her seasonal, nourishing ethos in mind, and created a strategy to help her community keep up with everything she’s serving.
Then came phase two: turning Holly’s dream of a cookbook into something real (and ridiculously good-looking). Together we brought her recipes to life, designing every page, every layout, every tiny detail with her brand at the heart. From hand-drawn illustrations to on-brand design choices that tied seamlessly back to her website, we created something that didn’t just look beautiful, it felt like her. The book didn’t just launch… it landed with impact. Local stockists came calling. Followers turned into superfans. And Holly suddenly had a tangible piece of her brand to share with the world.
THE BOOK...
THE RESULT
Since launching her new brand, website, and cookbook, Holly’s business has gone from much-loved local gem to a standout small biz success story. She’s had a surge in event bookings, more confidence in her marketing, and a community that’s fully on board for whatever’s next. The book has become a platform in its own right, giving her something permanent, professional, and personality-packed to showcase all the love, graft, and gorgeous food she’s been sharing for years.
As Holly says, “It feels like everything’s gone up a level… more of a ‘she means business’ vibe.” And we couldn’t agree more.
BEFORE...
AFTER...
WHAT HOLLY SAID ABOUT IT...
“I was struggling to take my business to the next level. I had so many ideas but didn’t know how to streamline them or what stage should come next. That’s why I turned to Number 75, first of all for the Blueprint, this massively helped give me clear direction and realise what needed improving to level up.”
“I always thought my old website did what I needed it to… how wrong I was. It may sound dramatic but I actually can’t believe that the website Number 75 designed for me is mine! It’s so perfect and everything I didn’t know I needed.”
“Then came the cookbook… and I just knew it would be amazing. Seeing my recipes on the page, paired with your illustrations and attention to detail, was a real pinch-me moment. You’ve captured me and what Holly’s Garden Kitchen is all about. Welcoming, wholesome, fun… but also professional and next-level. I’ve had so many people tell me they thought it was going to be a homemade booklet and then were blown away by how good and ‘next level’ it is.”
“You guys have been an absolute joy to work with. You totally got me and what I needed, even when I didn’t know it myself. You’ve made my life easier and helped me grow into something I’m so proud of. I tell everyone about you!”
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