HEIDI DAWSON
Heidi Dawson is a leadership coach, equine-facilitated learning practitioner, strategic mentor… and a genuine changemaker. With a background that runs from senior leadership roles to founding her own social enterprise, Heidi creates real, lasting transformation for individuals, teams, and businesses.
THE PROJECT
When Heidi first came to us, she was standing at a major crossroads. She’d made the brave decision to shift the direction of her business, but the next steps felt tangled. She knew she needed to reframe her identity, find her voice, and show up with the kind of clarity and confidence that would pull the right people toward her.
Instead, she felt stuck in her own head.
Heidi wasn’t just after a rebrand. She wanted a full-on rethink.
She didn’t want to keep selling the 'sausages' (features) of her services - she wanted to sell the 'sizzle' (impact, transformation, magic). She knew the gold was there. She just needed a fresh pair of eyes (and a whole lot of creative strategy) to help her dig it out and polish it.
That’s where we came in. We went deep, not just into what Heidi offers, but why it matters. Through a strategic, soul-level discovery process (with plenty of laughter, honesty, and lightbulb moments along the way), we rebuilt Heidi’s brand and plan from the inside out.
We created a new, powerful identity, mapped out a clear and empowering service structure (goodbye confusion, hello Unfold Plan), and wrote messaging that finally felt bold, authentic, and her.
We also designed a website packed with personality, a full suite of templates, and a strategic roadmap to guide her next steps.
But the most important thing we handed over wasn’t a logo or a font pairing. It was the clarity, and the confidence, to own her story and shout about her impact without a second thought.
BRANDING - WEBSITE - EMAIL NURTURE SEQUENCE - ILLUSTRATION BRAND - PRINTED MATERIALS -
BEFORE...
AFTER...
Today, Heidi’s brand fits, but more than that, it feels exciting.
She knows exactly who she wants to work with and how to reach them. She has a strategy that actually works across platforms, a website that sounds like her (not like everyone else), and the tools to show up, stand out, and sell her services without second-guessing herself.
Where she once would’ve hidden her light under a bushel, Heidi now owns it, proudly.
Or, as she put it:
"The journey of self-discovery that I went on with Eleanor has helped me to get clear about who I want to work with and how. I now have a new business offering and brand identity that feel positive and exciting, and I have the tools and resources to get out in the world and shout about how I work
WHAT HEIDI SAID ABOUT IT...
"I knew I wanted to move away from selling sausages (features) to focus on sizzle (benefits), but Eleanor really helped me to unpick this and put together a tangible strategy that works across all platforms. More importantly, she helped me get comfortable talking confidently about the value of my work, something I had never been happy doing."
"Eleanor has an amazing talent for capturing your seemingly insignificant, throw-away comments and exploring their potential as the backbone of your story. She has helped me define my story and appreciate the depth of my own experience."
"If you're wanting to stay quietly in the corner, Number 75 probably isn't the agency for you. But if you want to shine and stand out from the crowd, I can highly recommend embarking on a journey of discovery with them."
"I've been in business for 20+ years and this is possibly the best investment I've ever made."
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