Edwin & Co.
REBRAND | ESTABLISHED LINCOLN COMPANY
We were approached by Edwin’s hair salon that has been based in Lincoln since 1961 to work with this established business on a major rebrand project.
It is often the case with a company that has been running for a number of years, that the brand identity can be diluted by adding new promotional leaflets or an additional poster here, a signage update there. Through not following a clear and defined style guide combined with passing time and changing trends, the result is a brand look that is a hotchpotch of different styles and elements.
We began by bringing the company up to date, changing the brand name from Hair By Edwin to the new brand name Edwin & Co. We created a clean, classic look that caters for a salon that brings together women’s hair styling, a barber shop and beauty.
Despite the fact that Edwin & Co. has been established in Lincoln since the 1960’s and is a well known business in the city, their rebranded salon has attracted a wealth of new clients who say that they had not even noticed the salon previously or had changed their opinion of the business.
This demonstrates the power of good branding.
The final outcome, as shown above.
Where we started.
Our design process